Think Golf!

Golf is often played not just for sport, but as a strategy for creating and strengthening business relationships. Indeed many people call it business golf, because a lot of real business is done during or immediately after a round of golf. Much of the success in utilizing golf as a business tool lies observing several unspoken rules. It all comes down to 5 simple rules.

1. Don’t be a jerk: Perhaps this is a bit too blunt, but I’m sure you catch my meaning. Don’t be too obvious about why you are playing. Showing up without a clue as to how the game is played is a sign of disrespect. Learn to play golf before you get in a game. This will not only help you gain the trust of your business prospects, but it will also save you from embarrassing mistakes.
2. Focus on the game: Whatever you do, don’t start the game with a business proposal. The day should be spent building rapport and relationships with clients and potential clients. Talk about business only when asked, or on the 18th hole.
3. Behave properly: Don’t get carried away by the relaxed environment and behave inappropriately. Avoid making jokes, voicing comments, or using gestures that could offend the other players. Remember that initial impressions count.
4. Conduct business golf the way you conduct your business: Be on time, ask the guest to play first, and be generous to your potential clients by volunteering to drive the cart. Don’t crow when you play well or make excuses when you miss a shot. It’s a game not life itself.
5. Dress appropriately: You don’t need to wear plus fours, but leave your old jeans at home. Take a clue from the way professionals dress for the tournaments you see on television.You may consult with the golf club if you are unsure what to wear.

Keep in mind that this is business golf not a round with your brother-in-law or a bunch of your college buddies. You may not be a golf pro but you are a business professional.

The power of business golf as a part of any business strategy is undeniable, so consider adding golf to your set of sales and marketing tools.

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